By inserting call-tracking phone numbers into advertisements or marketing campaigns, you can monitor and analyse the source, length and outcome of every call made to your business.
Call tracking helps identify the source of a call, pinpoints problems with your call centre and quantifies results from advertising campaigns. Give your business a straightforward way to measure its marketing and sales lead generation efforts and identify which campaigns produce the most results.
The importance of setting clear objectives and metrics for your marketing and advertising campaigns
Setting clear objectives and metrics to see results from your marketing and advertising campaigns is crucial. Without clearly defined goals, it is difficult to measure the effectiveness of a campaign. It is also important to consider how specific aims and objectives relate to your company’s overall marketing strategy. If you don’t have a clearly defined plan for how to use advertising and marketing to achieve your goals, it will be difficult—if not impossible—for you to measure whether or not those efforts were successful. By setting targets for things like website traffic, lead generation, and sales, you can track the progress of your campaign and make adjustments as needed to optimize its performance. Clear metrics will help you analyse the data collected from your campaigns and identify areas that are performing well or could be improved. The alignment of marketing efforts with business objectives can help to ensure that you get the most out of your marketing budget.
Determining the effectiveness of marketing campaigns
Call tracking lets you see how many calls you get from each marketing campaign and accurately measure the ROI. This way, you can see which campaigns are more effective in getting people to call you and adjust your marketing budget and strategy accordingly.
Measuring the performance of customer service representatives
Customer service representatives are the face of your company. They’re the people who answer your customer calls and help them with their issues, whether it be billing, shipping or technical support. It’s essential to know how effective these individuals are at doing this job because they can make or break a company. The more effectively a customer service representative handles calls, the better off you will be as a business.
Call tracking software allows businesses to measure how well their customer service representatives perform by analysing call volume and average call duration in real-time. With this information available at your fingertips, you can identify which employees are performing well and which ones need improvement—and, if necessary, take action immediately before losing customers due to poor performance.
Identifying potential issues with the company’s phone system
Call tracking is an excellent tool for identifying common problems with your company’s phone system, such as:
- Callers frustrated with your IVR, prompt or menu configuration.
- Calls are routed to the wrong person or department, wasting time and unnecessary transfers.
- Callers abandon their calls due to long hold times.
If you’re seeing high volumes of incoming calls but low numbers when it comes down to quality metrics such as sales, average talk time per call or average handle times – it might be worth looking into what those underlying causes by recording calls before making any assumptions about how things should work based solely on what’s happening above ground level.
Businesses can gather valuable information about their calls
Call tracking is a powerful tool for companies to collect valuable information about their calls. By integrating call tracking into your phone system, you can gather information such as:
- The caller’s number (landline or mobile)
- The length of the call
- Identify problems such as dropped calls or unanswered calls.
- Whether or not the customer service representative answered the call or transferred it, as well as other details related to that customer’s experience.
Webhooks to manage your advertising campaigns
Using call tracking and webhooks with Zapier can help automate the measuring and analysing of your advertising campaigns’ effectiveness. Integrating call tracking into your marketing campaigns allows you to monitor and analyse the source, length, and outcome of every call made to your business. This allows you to identify which campaigns are most effective in generating leads and leads to conversions. On the other hand, webhooks allow you to send real-time data from one application to another, making it possible to trigger specific actions based on certain events automatically. By combining call tracking and webhooks with Zapier, you can automate the gathering and analysing data from your advertising campaigns, making it easier to identify areas for improvement and optimise your marketing efforts.
